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Introduction to Tover Spirits: Tover Spirits is renowned for its commitment to collaborating with top-notch master blenders and mixologists hailing from various corners of the globe.  The company is divided into two distinct divisions: The Republic and The Estate. Through these divisions, Tover Spirits brings forth an exquisite range of exceptional “Ready to Serve” cocktails, combining traditional craftsman with innovative techniques to deliver unparalleled taste experiences to its discerning customers worldwide.

Market Opportunity: The current landscape of the alcohol industry in the US and Europe have both seen pandemic-influenced growth.  The US represents $297B and is 14% up from the previous year. 9% expected growth annually (CAGR 2023-2025). In Europe, $445B with an expected growth of 10% annually (CAGR 2023-2025). At-Home cocktail consumption has led to new category growth RTD & RTS. The category became the fastest growing category of 2022 in the US, with premixed cocktails seeing the most growth.

Unique Selling Proposition:

Our value proposition is, “Future of the Past” We plan to offer classic cocktails with a new age twist, i.e. The Old Fashioned, The Manhattan, Negroni just to name a few.  Our experience in the market give us an advantage.

Being a part of 2 brands acquisition by Heaven Hill Distilleries for $70M and Diageo for $45M both within 10 years give us a great leverage in launching Tover Spirits.

Tover Spirits. 2 divisions: Tover Republic (Ready-to-Serve | Ready-to-Drink) and Tover Estates (Premium aged spirits).

Product Range:
Blood Orange Old Fashioned A modern twist on a classic, featuring premium bourbon and Blood Orange elixir .
Spicy Passionate Fruit Margarita A bold blend with passionate friut and jalapeño infused reposado tequila.
Hibiscus Cosmopolitan Hibiscus is a flower with floral yet fruity note  At Tover we use a triple distilled vodka flavored with both hibiscus and pomegranate.  Adding those flavors with our magic touch led us too create the best tasting cosmopolitan.

Distinct Divisions:
Present ‘The Republic’ and ‘The Estate’, each bringing unique offerings to the market.

Tover Estate

Tover X (Our Ten year aged whiskey Premium)

Tover Japanse Whisky Collaboration

Marketing Strategy

Brand Positioning: Emphasize Tover’s luxury branding, aligning with prestigious events and partnerships.

Promotional Tactics: Outline plans for market penetration, leveraging social media, influencer partnerships, and high-profile event sponsorships.


Operational Plan

Production: Detail the collaboration with the Mexican bottle manufacturer.

Supply Chain: Spirit partnership with whiskey makers and tequila house in Mexico.

Distribution: Tover plans to partner with a local distributor for year 1 and national distributor in year 2. Giving us national distribution position. By year 3, we want to be in the Caribbean and Canada.

Experience and Track Record:

The Tover executive team boasts over a decade of experience in the spirits industry, specializing in building and strategically positioning brands for success. This deep expertise is a cornerstone of Tover’s potential.

Previous Brand Successes: Team members have been instrumental in guiding brands towards lucrative acquisitions, notably by global leaders like Diageo and U.S. distributor Heaven Hill. This demonstrates not only their proficiency in brand development but also in navigating the complex landscape of corporate transactions in the spirits sector.

RTS Market Overview:

Growth Trajectory: The Ready to Serve (RTS) spirits market is experiencing a significant upswing. Data indicates a compound annual growth rate (CAGR) of approximately 11.5% from 2021 to 2028. This growth is fueled by increasing consumer demand for convenience coupled with a preference for premium-quality cocktails.

Consumer Behavior Shift: The pandemic has notably shifted consumer habits towards at-home consumption of premium spirits. This shift is not just temporary; surveys suggest a lasting change in preferences, with over 60% of consumers planning to continue enjoying high-quality drinks at home post-pandemic.

Social Media Influence: The rise of social media and influencer marketing plays a pivotal role. Brands that have leveraged viral content and social media campaigns have seen exponential growth in brand awareness and sales. Tover, with its unique flavors and celebrity endorsements, is perfectly positioned to capitalize on this trend.

Scaling Plans

Overall Alcoholic Drinks Market: The alcoholic drinks market is currently valued at $283.80 billion in 2023, with a projected compound annual growth rate (CAGR) of 5.55% from 2023 to 2027. This growth trajectory presents a fertile landscape for Tover Spirits, especially in the rapidly evolving Ready to Serve (RTS) segment.

Beer Market Dominance: While beer currently dominates with a market volume of $120.60 billion, the rising trend in premium and artisanal spirits, especially in the RTS category, indicates a significant opportunity for Tover. The shift in consumer preferences towards quality and convenience plays into Tover’s strategic positioning.

Tover’s Market Strategy: Targeting Growth Segments: Tover, with its premium RTS offerings, is set to capitalize on the growing segment of the market that seeks quality, convenience, and luxury. The growth in the overall market is indicative of a broader acceptance and desire for premium alcoholic beverages, a trend that Tover is well-positioned to lead in the RTS space.

Innovative Flavors and Experiences: By offering unique flavors like ‘Blood Orange Old Fashioned’ and ‘Spicy Passion Fruit Margarita’, Tover taps into the evolving consumer palate that seeks more than just traditional drinks.

Phase 1: Targeting High-Profile Events

Initial Focus: Begin by targeting exclusive events like the Las Vegas and Miami F1, Art Basel, Boat Shows, Super Bowls, All-Star Games, Grammy Awards, and Oscars. These events attract high-end clientele and significant media coverage, providing an ideal platform for brand visibility.

Brand Activation: Set up premium Tover lounges or bars at these events, offering an immersive brand experience. Utilize these spaces for exclusive tastings, cocktail masterclasses, and influencer meet-and-greets.

Phase 2: Sports Partnership and Fan Engagement

Sports Tie-Ins: Collaborate with major sports leagues like the NFL and NBA. Leverage moments of victory to associate Tover with the celebration of success. For instance, “Celebrate the Win with Tover” campaigns during championships.

Fan Experience: Create Tover-themed experiences at sports events. This includes branded lounges in stadiums and special edition bottles commemorating major sports events.

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